First Bank of Nigeria Limited Partners on the APRA Rwanda 2019
First Bank of Nigeria Limited (FirstBank) is partnering with the African Public Relations Association (APRA) to foster Africa’s growth and development through the 31st Annual Conference of the association tagged ‘APRA Rwanda 2019’. APRA Rwanda 2019 is scheduled to take place in Kigali, Rwanda from May 13-17, 2019 at the Serena Hotel and delivering the […]
SHOULD PUBLIC RELATIONS CHANGE ITS NAME?
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative. It implies a kind […]
10 Ways to Use Data in Public Relations
10 Ways to Use Data in Public Relations – Stephen Waddington Hope someone finds this useful Public relations is becoming increasingly data driven. That’s a good thing. Big data has been adopted by the public relations business in a wave of enthusiasm in the last 10 years. Data should always be the basis of good […]