In response to popular demand, we’ve extended the final, final deadline for SABRE Awards entries in North America and EMEA to midnight PST on February 8, 2019. Meanwhile, entries for the Africa competition can be made until February 15, 2019. So if you missed the deadline earlier this week, now’s your last chance to ensure […]

APRA Meets With New Force PRO

A 3-man delegation representing the African Public Relations Association (APRA) has met with the FPRO, ACP Frank Mba at the Police Force Headquarters, Abuja, to congratulate him on his appointment as the Force PRO. The delegation was led by Mr Edward Adebanjo, the MD of Publics group of companies, who represented the APRA President, Mr […]

African SABRE Awards 2019

KIGALI, RWANDA—The African SABRE Awards—conducted in partnership by The Holmes Report and the African Public Relations Association and now in their third year—are now open for entries. The SABRE Awards, which recognize Superior Achievement in Branding, Reputation & Engagement, have a 25-year heritage, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America, and […]


A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative. It implies a kind […]

African Union 11th Extraordinary Summit Summary of Key Decisions

Addis Ababa, Ethiopia 18 November 2018- The 11th Extraordinary Session of the African Union Summit, focusing on institutional reform of the African Union, was held in Addis Ababa from 5th to 18th November 2018. It started with a meeting of the Permanent Representatives Committee from 5-7 November, followed by the meeting of the Executive Council […]

AU, APRA Resolve to Tackle Africa’s Image Challenges

The African Union Commission (AUC) has once again reiterated its resolve to work with the African Public Relations Association (APRA) in tackling the reputation challenges of Africa. This assertion was made when the Deputy Chairperson of the AUC received the President of APRA, Mr Yomi Badejo-Okusanya in his office in Addis Ababa. Mr Quartey said […]

DR Congo surgeon Denis Mukwege wins 2018 Nobel Peace Prize

The Democratic Republic of Congo’s Denis Mukwege has been named a joint winner of the 2018 Nobel Peace Prize. The man known as the rape surgeon was awarded along with Nadia Murad for their efforts to end sexual violence as weapon of war. “The Norwegian Nobel Committee has decided to award the Nobel Peace Prize […]


Public Relations and Communication Management stalwart, Victor Sibeko, has been appointed Chief Executive Officer in charge of the strategic direction of the Institute. Sibeko will lead PRISA and the Head Office staff to better serve the interest of all PRISA’s stakeholders. Under PRISA’s new strategic objectives, the board has entrusted Sibeko with a responsibility of […]

Rwanda bans ‘unflattering’ cartoons of politicians

The careers and future of cartoonists in Rwanda are under threat following the Rwandan government’s decision to outlaw cartoons that portray politicians in an “unflattering” manner. Parliament passed the new law last month and is awaiting approval from President Paul Kagame who has been accused by human rights groups of ruling the East African country […]