Ethical storytelling: The quest to enhance Africa’s narrative

In its pursuit to enhance Africa’s narrative, the African Public Relations Association (APRA) will once again host its annual African Public Relations Conference, which is set to take place in Kigali, Rwanda from 13 to 17 May 2019. Now in its 31st year, APRA’s conference is geared to inspire and provide a platform to share […]

PR In Post Digital Age: Implication For Practitioners

Every day, we see the many changes that the post-digital age brings to business. New industries are springing up, consumer habits are changing, and industries we are accustomed to, are evolving at an accelerated rate. The public relations industry is not any different. With a history as far back as 50 B.C., the business of […]