Ethical storytelling: The quest to enhance Africa’s narrative

In its pursuit to enhance Africa’s narrative, the African Public Relations Association (APRA) will once again host its annual African Public Relations Conference, which is set to take place in Kigali, Rwanda from 13 to 17 May 2019. Now in its 31st year, APRA’s conference is geared to inspire and provide a platform to share […]
PR In Post Digital Age: Implication For Practitioners

Every day, we see the many changes that the post-digital age brings to business. New industries are springing up, consumer habits are changing, and industries we are accustomed to, are evolving at an accelerated rate. The public relations industry is not any different. With a history as far back as 50 B.C., the business of […]
Uganda’s first Artificial Intelligence lab develops a smartphone app that can analyze blood samples for infections.

This app tells your doctor if you have malaria Only a few spare seats remain in the crowded waiting room at Kiruddu General Hospital, overlooking Lake Victoria on Kampala’s southern tip. Doctors in white coats walk quickly past tired patients clothed in bright, patterned kitenge fabrics Upstairs, lab technicians tackle a mounting pile of slides […]
EARLY BIRD REGISTRATION FOR APRA RWANDA 2019 IS STILL ON
