2019 SABRE Awards Africa Winners

The winners will receive their trophies during the awards ceremony in Kigali, Rwanda, on May 16. The gala dinner will be part of the African Public Relations Association’s annual conference. Book your tickets here.THE PLATINUM SABRE AWARD FOR BEST IN SHOWFINALISTSFabric — Siemens with Atmosphere and the King James GroupFind Your Beautiful — Darling Nigeria […]

APRA RWANDA 2019 CONFERENCE UPDATE

Plans are in full gear for APRA Rwanda 2019 and our first recce visit has been done.  Change of Venue This is to notify everyone that there has been a Change of Venue, our conference will now hold at the Kigali Serena Hotel and no longer Kigali Convention Centre. Please all should take note and share this information within […]

SABRE AWARDS AFRICA EXTENDS ENTRIES DEADLINE

In response to popular demand, we’ve extended the final, final deadline for SABRE Awards entries in North America and EMEA to midnight PST on February 8, 2019. Meanwhile, entries for the Africa competition can be made until February 15, 2019. So if you missed the deadline earlier this week, now’s your last chance to ensure […]

FIVE DIGITAL MARKETING PREDICTIONS FOR AFRICAN BRANDS IN 2019

It’s a new year and digital is definitely not going anywhere. Here are the top five digital marketing trends every African brand should watch out for and leverage. 1. Creative Content will remain KING — only with the right distribution strategy! Everyone loves some good content, whether it’s content created by brands, influencers or individuals, the more […]

Instagram is the Fastest Growing Social Network Among World Leaders

BCW Study Finds 92 Heads of State, 48 Heads of Government and 36 Foreign Ministers Have Personal Accounts on Instagram JOHANNESBURG, December 4, 2018 – Indian Prime Minister Narendra Modi is the most followed world leader on Instagram with 14.8 million followers. He is closely followed by Indonesian President Joko Widodo, with 12.2 million followers, […]

SHOULD PUBLIC RELATIONS CHANGE ITS NAME?

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative. It implies a kind […]