First Bank of Nigeria Limited Partners on the APRA Rwanda 2019
First Bank of Nigeria Limited (FirstBank) is partnering with the African Public Relations Association (APRA) to foster Africa’s growth and development through the 31st Annual Conference of the association tagged ‘APRA Rwanda 2019’. APRA Rwanda 2019 is scheduled to take place in Kigali, Rwanda from May 13-17, 2019 at the Serena Hotel and delivering the […]
PR In Post Digital Age: Implication For Practitioners
Every day, we see the many changes that the post-digital age brings to business. New industries are springing up, consumer habits are changing, and industries we are accustomed to, are evolving at an accelerated rate. The public relations industry is not any different. With a history as far back as 50 B.C., the business of […]
FIVE DIGITAL MARKETING PREDICTIONS FOR AFRICAN BRANDS IN 2019
It’s a new year and digital is definitely not going anywhere. Here are the top five digital marketing trends every African brand should watch out for and leverage. 1. Creative Content will remain KING — only with the right distribution strategy! Everyone loves some good content, whether it’s content created by brands, influencers or individuals, the more […]
10 Ways to Use Data in Public Relations
10 Ways to Use Data in Public Relations – Stephen Waddington Hope someone finds this useful Public relations is becoming increasingly data driven. That’s a good thing. Big data has been adopted by the public relations business in a wave of enthusiasm in the last 10 years. Data should always be the basis of good […]
WORLD PR REPORT 2017
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African Public Relations Association (APRA) Felicitates with Liberians and the Newly elected President, George Weah
African Public Relations Association (APRA) Felicitates with Liberians and the Newly elected President, George Weah The African Public Relations Association ((APRA), Africa’s umbrella body for the practice of Public Relations, celebrates with the Government and People of Libera on it’s recently concluded elections that will lead to a transition of power from one administration to […]