Buhari congratulates Badejo-Okusanya on re-election as APRA President

President Muhammadu Buhari has congratulated Yomi Badejo-Okusanya on his re-election as President of African Public Relations Association (APRA) for another two-year tenure. The felicitation message is in a statement by the President’s Senior Special Assistant on Media and Publicity, Malam Garba Shehu in Abuja on Sunday. Shehu stated that Badejo-Okusanya was re-elected at the just […]

5 predictions for PR in Africa in 2018

Public relations activities across Africa are under a microscope like never before. This renewed interest is for many reasons and while continued economic growth in key African markets is one of them, the most notable reason is the scandal that rocked the global PR industry when top U.K. agency Bell Pottinger became embroiled in an ethical political scandal […]