#PRovoke18: Summit Roundup & Global SABRE/AOY Winners, presented by SPRG

Welcome to #PRovoke18: Summit Review & Global SABRE/AOY Winners

Cohn & Wolfe was named Global Agency of the Year in Washington DC last night, after winning the Holmes Report’s regional Agency of the Year honours in North America, UK, EMEA Healthcare and Asia-Pacific Midsize. Meanwhile, Iceland’s Too Cool For Plastics campaign with Weber Shandwick took top honours at the 2018 Global SABRE Awards.
In all, 40 top public relations campaigns received Global SABRE Awards at the event, presented in reverse order. The other agencies of the year were: Marina Maher Communications, SVC, Hope&Glory, Edelman, Narva, APCO, IN.FOM and Cura Strategies. See all the photos from the night here
Day Two of the Holmes Report’s seventh Global PR Summit at the Watergate Hotel in Washington DC opened in very lively style, with a feisty conversation between Sir Martin Sorrell and Paul Holmes, covering everything from Sorrell’s provocative view of the marketing holding groups to his own management style and the state of the PR industry.
Another standing-room-only session was the Washington Post’s editor Marty Baron and publisher Fred Ryan on stage together for the first time, talking to BCW chair Don Baerabout the Jamal Khashoggi affair, democracy and journalists – and journalism – under threat.
Other highlights included:In a moving discussion, Indian transgender activist Shree Gauri Sawant talked about her pivotal role in the Vicks’ #TouchOfCare campaign. Exelon’s Maggie FitzPatrick and AB InBev’s David Kamenetzky talked to APCO Worldwide founder Margery Kraus about agility in communications. Goldman Sachs’s digital and social VP Kaydee Bridges talked to Fiveblocks’ Howard Opinsky about building a digital reputation. H+K Smarter’s Thea Knight discussed how using behavioral science in campaigns can make them more impactful. Speakers from Levi Strauss and Salesforce discussed how employees led to their CEOs taking action on cornerstone issues for their brands.  
It’s been a stimulating few days. The Independent PR Firm Forum on Monday brought together leaders from the global independent agency world to discuss some of the most critical issues for growth and competitiveness, against a backdrop of continued disruption. The day was headlined by a fireside chat between Richard Edelman and Arun Sudhaman

The two main Summit conference days on Tuesday and Wednesday featured perhaps our best-ever lineup of more than 80 top tier speakers from across the globe, including P&G chief brand officer Marc Pritchard, Senator Mark Warner, marketers, media influencers, activists, communicators and agency heads. It was an exceptionally eclectic exploration of the pivotal issues that are transforming public relations, at a time of unprecedented volatility, risk and uncertainty.

All the Global SABRE Award pictures are here.
PRovoke18 video highlights and interviews can be viewed here

Day Two photos are available here.
Day One photos can be found here.

Independent PR Forms Forum pictures are here

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