Ghana is being heralded as the next big tourist destination. Here’s why
When some of the most well-known faces from the African diaspora arrived for a recent vacation in Accra, Ghana, it looked like just another gathering of famous people.Actors including Idris Elba rubbed shoulders with supermodel Naomi Campbell, TV sports presenter Mike Hill, and author Luvvie Ajayi. Behind this meet-up of box office stars, fashion royalty […]
Operational Phase of the African Continental Free Trade Area is launched
The 12th Extraordinary summit of the African Union was held in Niamey on the 7th of July 2019. It was a momentous occasion for Africa, as it saw the successful launching of the operational phase of the African Continental Free Trade Area, AfCFTA, after a day-long summit of Heads of State and Government of the […]
West African nations adopt ECO as ‘single currency’
West African nations adopt ECO as ‘single currency: Leaders of the member states of the Economic Community of West African States, known as ECOWAS, formally agreed on Saturday to name a planned common currency the “ECO”. The 15-member group announced at the end of a #summit in #Abuja, the Nigerian capital, that “ECO was adopted […]
IAA NIGERIA President Pays a Courtesy visit to APRA
The International Advertising Association (IAA) Nigeria President, Dr Tunji Olugbodi paid a courtesy visit to the African Public Relations Association (APRA) at its secretariat in Lagos, Nigeria. The President accompanied by the Executive Director of IAA, Mrs Ayoyinka Ogunsanwo expressed his delight over the warm welcome by the APRA Team and stated the reason for […]
FIVE DIGITAL MARKETING PREDICTIONS FOR AFRICAN BRANDS IN 2019
It’s a new year and digital is definitely not going anywhere. Here are the top five digital marketing trends every African brand should watch out for and leverage. 1. Creative Content will remain KING — only with the right distribution strategy! Everyone loves some good content, whether it’s content created by brands, influencers or individuals, the more […]
SHOULD PUBLIC RELATIONS CHANGE ITS NAME?
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative. It implies a kind […]
African Union 11th Extraordinary Summit Summary of Key Decisions
Addis Ababa, Ethiopia 18 November 2018- The 11th Extraordinary Session of the African Union Summit, focusing on institutional reform of the African Union, was held in Addis Ababa from 5th to 18th November 2018. It started with a meeting of the Permanent Representatives Committee from 5-7 November, followed by the meeting of the Executive Council […]
How Artificial Intelligence Will Impact Corporate Communications
I have seen a glimpse of the future impact of artificial intelligence on corporate communications – and it is good. AI will bring a new level of trust to information, improve the way information is delivered (i.e., via augmented reality and virtual reality apps) and provide better insights and predictive analytics for decision making by corporate […]